Cookies Policy

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They store information about your visit, which helps the website remember you and provide a better experience.

Types of cookies:

• Session Cookies: Temporary cookies that are deleted once you close your browser. They help with website navigation and session management.
• Persistent Cookies: Remain on your device for a specified period or until manually deleted. They are used to remember your preferences over multiple visits.

Cookies do not usually contain information that personally identifies you, but personal data may be stored if you provide it to us (for example, via forms).

2. Why We Use Cookies

We use cookies for several purposes:

• 2.1 To ensure the website functions correctly
• 2.2 To improve website performance and usability
• 2.3 To understand how visitors interact with our website
• 2.4 To enhance security and detect potential fraud
• 2.5 To deliver content and services tailored to your interests

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the basic operation of our website. Without them, certain features may not work.

They allow you to:

• Navigate the website efficiently
• Access secure areas
• Submit forms securely

Examples:

• Session cookies for logged-in users
• Authentication cookies to keep users logged in

3.2 Performance and Analytics Cookies

Performance cookies collect information about how visitors use our website. They help us monitor website traffic and identify areas for improvement.

These cookies collect data such as:

• Number of visitors and pages visited
• Time spent on each page
• Error messages and page load times

The data collected is anonymized and used to improve user experience and website performance.

Examples:

• Google Analytics cookies
• Hotjar or similar website analytics tools

3.3 Functionality Cookies

Functionality cookies remember choices you make while using the website, which enhances your experience.

They allow us to:

• Remember language or region preferences
• Retain form input details during multi-step forms
• Maintain display or accessibility settings

Examples:

• Cookies storing selected language settings
• Cookies remembering preferred theme or layout

3.4 Marketing and Targeting Cookies

With your consent, these cookies are used to deliver personalised content and advertisements relevant to your interests. They also help measure the effectiveness of marketing campaigns.

These cookies may:

• Track your browsing habits across websites
• Build a profile of your interests
• Deliver advertisements based on your preferences

We do not send unsolicited marketing messages, and you can withdraw consent at any time.

Examples:

• Social media cookies (Facebook Pixel, LinkedIn Insight Tag)
• Ad network cookies (Google Ads conversion tracking)

3.5 Third-Party Cookies

Some cookies are set by third-party services embedded on our website, such as:

• Videos (YouTube, Vimeo)
• Maps (Google Maps)
• Analytics or chat services

These third parties have their own privacy and cookies policies, which we recommend reviewing.

4. Managing Cookies

You can control and manage cookies in several ways:

4.1 Browser Settings

Most web browsers allow you to:

• View stored cookies
• Delete cookies
• Block cookies entirely

Instructions for cookie management are usually available under the browser’s “Settings” or “Preferences” menu.

4.2 Cookie Consent Banner

When you first visit our website, a cookie banner allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize cookie preferences

You may update your preferences at any time by clicking the cookie settings link on our website.

4.3 Disabling Cookies

Disabling certain cookies may limit the functionality of our website. Some services, such as login sessions or personalized content, may not work properly if cookies are disabled.

5. Legal Basis for Using Cookies

We rely on the following legal bases:

• 5.1 Strictly Necessary Cookies: Legitimate interest
• 5.2 All Other Cookies (analytics, functionality, marketing): Your consent

You have the right to withdraw consent at any time.

6. Changes to This Cookies Policy

We may update this Cookies Policy periodically to reflect changes in our services, legal requirements, or technology. Any changes will be posted on this page with an updated effective date.

7. Contact Us

If you have any questions about our use of cookies, please contact us:

Optimus Tech Solutions Ltd
📍 1A Stanmore Road, London N15 3PR, United Kingdom
📞 +44 7448 960883
📧 info@optimustechsolutions.co.uk